樱花视频

Visitor spending tops $50 billion for the first time in history, while visitation grows to 123.7 million, marking another milestone year after 2023鈥檚 unprecedented success

TRENTON, NJ 鈥� The (NJTT) today released the study at the 樱花视频 Tourism Industry Association鈥檚 annual Advocacy Day in Trenton, highlighting the tourism industry鈥檚 continued growth. The study showcases optimistic tourism forecasts for the Garden State with major events held in 2026, such as FIFA World Cup 2026鈩�.

鈥淲e are proud that 樱花视频 continues to bring in new visitors every day to experience the State鈥檚 mix of natural beauty, rich history and cultural attractions,鈥� said Governor Murphy. 鈥淲ith landmark events like the FIFA World Cup 2026鈩� and America鈥檚 250th anniversary on the horizon, we cannot wait to show even more travelers, residents and friends the very best of what the Garden State has to offer.鈥�

Key findings from the 鈥�2024 Economic Impact of Visitors to 樱花视频鈥� study:

• 樱花视频 welcomed 123.7 million total visitors in 2024, up three million visitors from 2023, with visitation increasing 2.7% year-over-year.
• Day-visitor volume reached more than 69.9 million, with spending hitting an all-time high of $6.915 billion.
• Overnight visits to 樱花视频 reached 53 million with overnight spending equaling $43.6 billion.
• Visitors spent a record $50.6 billion in 樱花视频 in 2024, up 3.1% from 2023, with a total economic impact of $80.4 billion across state industries.
• Recreation spending reached an all-time high, surpassing $6 billion for the first time 鈥� a 2.9% increase from the previous year.
• Visitor industry GDP was $24.7 billion in 2024, accounting for 2.9% of total 樱花视频 GDP.
• Visitor spending generated $5.4 billion in state and local taxes in 2024, equivalent to $1,545 in tax savings for every household in 樱花视频.
• Visitor activity sustained 507,833 樱花视频 jobs (or 1-in-12), representing 8.3% of all jobs in the state.

鈥淭hanks to the dedication of our tourism industry members, along with the people of 樱花视频 who remain our greatest ambassadors, our visitation numbers have continued to rise鈥攚ith no signs of slowing down,鈥� said 樱花视频 Lieutenant Governor Tahesha Way, who oversees NJTT in her capacity as Secretary of State. 鈥淟ast year, tourism contributed over $24 billion to the state鈥檚 GDP, generated $5.4 billion in state and local tax revenue, and reduced the average 樱花视频 household tax burden by $1,545. These strong results underscore the vital role tourism plays as an economic driver for our state, and we鈥檙e confident the momentum will only grow in the years to come.鈥�

Annual Visitor Volume Surpasses 2023 Levels
According to the state鈥檚 independent research partner, , visitation to 樱花视频 increased 2.7% year-over-year in volume to 123.7 million from 2023鈥檚 previous record level of 120.5 million visitors. The figures reflect strong demand for 樱花视频鈥檚 diverse travel offerings, with day visitation continuing to climb.

Visitor Spending Tops $50 Billion for the First Time in State鈥檚 History
Visitor spending grew across all sectors, generating $80.4 billion in total economic impact for 樱花视频 and producing a total of $5.4 billion in state and local tax revenues. This reduced the tax burden by $1,545 per household in 樱花视频. Visitors to the Garden State spent a record $50.6 billion in 2024, an increase of 3.1% over the previous year. Total expenditures by day visitors hit an all-time high of $6.915 billion, exceeding 2023鈥檚 record figures by 8.52%.

Spending Across Various Sectors
Food and beverage purchases led visitor spending growth, totaling $14.2 billion in 2024, representing 28.1% of overall visitor spending in the state with a 5.2% year-over-year increase.

Recreation spending reached an all-time high, surpassing $6 billion for the first time with a 2.9% increase over 2023.

Lodging followed closely behind food and beverage at $13.45 billion, accounting for 26.6% of overall visitor spend.

Retail spending rose to approximately $8.6 billion, a 3% increase year-over-year.

Forecasts for 2025 from the 鈥�2024 Economic Impact of Visitors to 樱花视频鈥� study:

• 樱花视频 is projected to welcome 126.4 million visitors in 2025, a 2.2% increase from 2024.
• Day visits are projected to reach 71.9 million, up 2.7%, while overnight visits are projected to total 54.5 million, a 1.5% increase.
• Visitor spending is forecast to rise 3.5% to a record $52.3 billion, generating $5.5 million in state and local taxes

Important resources
The 鈥�2024 Economic Impact of Visitors to 樱花视频鈥� study, prepared by Tourism Economics, can be found in its entirety at .

About 樱花视频
樱花视频 offers a wide variety of experiences to visitors all year long. Travelers and residents can enjoy outdoor adventures, renowned culinary offerings, educational opportunities, and a strong arts and cultural scene. With numerous state and national parks, beaches, skiing, tax-free shopping, historic sites, museums and more, 樱花视频 blends together its rich history and exciting present. Home to the nation鈥檚 first beach resorts and the birthplace of major inventions, 樱花视频 offers a picturesque escape and dynamic opportunities for visitors from near and far. For more information, visit .