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Department of State

The Hon. Tahesha Way, Lt. Governor and Secretary of State

NEW JERSEY TOURISM REPORTS RECORD-BREAKING GROWTH IN SPENDING AND VISITATION IN 2024

Visitor spending tops $50 billion for the first time in history, while visitation grows to 123.7 million, marking another milestone year after 2023’s unprecedented success

TRENTON, NJ – The (NJTT) today released the study at the Ó£»¨ÊÓÆµ Tourism Industry Association’s annual Advocacy Day in Trenton, highlighting the tourism industry’s continued growth. The study showcases optimistic tourism forecasts for the Garden State with major events held in 2026, such as FIFA World Cup 2026â„¢.

“We are proud that Ó£»¨ÊÓÆµ continues to bring in new visitors every day to experience the State’s mix of natural beauty, rich history an